Sriracha hot sauce purveyor turns up the heat
David Tran introduced Sriracha to the U.S. in the 1980s, and it quickly caught on. His company sells more than $60 million of it a year.
The gig: David Tran, 68, founded hot sauce company Huy Fong Foods Inc. in Chinatown in 1980 and a few years later introduced Sriracha sauce to the U.S.
His Sriracha, a version of a hot sauce originating in Si Racha, Thailand, quickly spread through the San Gabriel Valley and eventually the nation. The fiery red concoction in the clear bottle with the distinctive green cap and rooster logo has since gone mainstream: Google “Sriracha” and you’ll find such things as cookbooks, water bottles, iPhone cases and T-shirts.
Huy Fong Foods, which is still privately owned, sold more than $60 million worth of sauce last year, office manager Donna Lam said.
Refugee: When North Vietnam’s communists took power in South Vietnam, Tran, a major in the South Vietnamese army, fled with his family to the U.S. After settling in Los Angeles, Tran couldn’t find a job — or a hot sauce to his liking.
So he made his own by hand in a bucket, bottled it and drove it to customers in a van. He named his company Huy Fong Foods after the Taiwanese freighter that carried him out of Vietnam.
Packing heat: Early on, one of Tran’s packaging suppliers told him, “Your product is too spicy. How can you sell it?” Add a tomato base, some friends counseled. Sweeten the flavor to pair it better with chicken, others said. But Tran stood firm.
“Hot sauce must be hot. If you don’t like it hot, use less,” he said. “We don’t make mayonnaise here.”
via LA Times
“Great works and great folly may be indistinguishable from the outset.” Wisdom from NASA’s Adam Steltzner, lead engineer at the Mars Science Laboratory and mastermind of the Curiosity rover landing system, at The New Yorker’s Big Story event.
Or, as Bertrand Russell famously put it, “Do not fear to be eccentric in opinion, for every opinion now accepted was once eccentric.”
Not sure if this is interesting for you guys.
Around 6 years ago (gasp) I did a bunch of lectures on animation theory. One subject was how textures of movement have evolved over the years, alongside the more obvious progression of design.
I made these videos to illustrate more clearly how contrast in timing was something that has a clear progression from the 30s to the 90s. The timechart below each clip represents relative change in space between drawings - from the ultra linear early animation - to the soft bouncing of Classic era Disney - to the exaggerated Warner Bros style, brought to it’s peak by John K (in my opinion).
Sorry about the quality on these gifs. I’ll post more stuff like this if theres any interest.